Tuesday, August 24, 2010

(Digital) High Five to Our New Research Superstar!

The Blackstone Group is pleased (okay, downright thrilled!) to announce that yet another research expert has joined our team.

Drum roll please......

Roger A. Straus, PhD
 

Vice President/Account Manager

Here's a little bit about Dr. Straus' experience:


Dr. Straus has over 20 years experience as a marketing researcher, consultant and strategist during which he has designed, conducted, managed, analyzed and reported qualitative and quantitative programs in the United States and globally.

Equally comfortable with qualitative and quantitative research, he has conducted hundreds of quantitative studies using advanced analytics and moderated over 1,000 focus groups and in-depth interviews.

He has published articles on marketing research and social science, an eBook on focus groups, two textbooks on sociological practice and books for clinicians and the general public, one of which has been a best seller.

Dr. Straus co-founded the Association for Applied and Clinical Sociology and has been instrumental in bringing sociological insights and methods to marketing research.  He has also taught at universities, such as: the University of California, Alfred University and Marylhurst University.

Dr. Straus has a PhD and MA in sociology from the University of California, Davis.

Please contact Dr. Straus at roger.straus@bgglobal.com.



For the love of research...

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